In case you haven't seen it, Frontline (PBS) just re-aired its program The Persuaders on Tuesday evening. It takes an in-depth look at how brands are succeeding and failing at using emotional and psychological marketing methods to connect with consumers in a landscape that is becoming more complex and personalized by the minute.
It features some very thought-provoking segments with NYU communication professor Mark Crispin Miller, legendary market researcher Clotaire Rapaille, and Saatchi and Saatchi Worldwide CEO Kevin Roberts, author of the book Lovemarks, the Future Beyond Brands.
The entire program can be watched online at:
http://www.pbs.org/wgbh/pages/frontline/shows/persuaders/
