Much has been said this week on blogs more frequented than mine about whether or not a certain creative pair from DDB were actually involved in the creative development, copywriting, design, hair trimming, back rubbing or lunch ordering process of the notorious multiple award-winning
Philips Bodygroom viral web site which I had the good fortune to work on as an Art Director at Tribal DDB.
Armed with tasty morsels of misinformation and not concerned to the slightest degree with accuracy, a snarky blogger by the name of
Super Spy launched into a
libelous rant, clumsily accusing the copywriter/designer pair Scott Ginsberg and January Vernon of everything short of insider trading for the stated offense of receiving credit for work that "they didn't actually produce." This, in the author's bitter logic, was the sole merit for them receiving job offers at Droga5.
Well, did they?
Not that anyone asked me, or the Creative Director, or the receptionist, or the cleaning lady, but if any of the above individuals at Tribal DDB (or DDB, which is in the same building - duh) had been questioned, they most certainly would have confirmed that, yes, of course, they were part of the team.
They did far more than a mere "wild posting campaign". Though they were not involved at the project's inception (the first couple of creative rounds were rejected by the client anyway), both were involved in creative brainstorming, copywriting, design, the video shoot, lunches from Angelo's pizza and the regular daytime debauchery required to produce this interactive masterpiece.
I've already said this and more on mediabistro, so I'll just wrap up with this personal message to Super Spy. Someone ought to out you for your own wild postings. I never read your blog once before someone brought it to my attention because of an issue I actually knew something about, and you obviously didn't. Are you prepared to eat a little crow now that you have heard the real story?
